Being a part of the Realty World corporate brand means that we belong to the 2nd largest regional brand in California. Realty World agents on average have over 10 years of experience, close 8+ transactions per year, have a higher level of education and represent a more diverse ethnic makeup than the norm. It also means that as an authorized, independent Realty World franchised office, the benefits our agents have at their disposal are second to none.
Technology
The market is changing significantly and will continue to do so as technology increasingly becomes the tool clients use to research agents and find properties.
We have taken a very progressive stance with technology and our innovations have increased at a faster pace than any other company. We believe that technology is the tool to streamline your business and help you obtain more deals. That’s why our executive team attends all of the top technology conferences each year… to learn about the new tools and services being offered, so we can continually keep you at the forefront of the industry.
Our technology offering is vast and all-inclusive. We have everything you need to be successful online and stay as efficient as possible. We offer a full online marketing center for agents to design and print brochures, flyers, ecards, virtual tours, web commercials, etc. In addition, all of our agents are provided with a free agent blog website. Hosting fees are included and the websites are tied directly to the company marketing and advertising designed to drive leads directly to you.
As consumers are quickly moving onto the web for home research, agent research and education, we have one of the most advanced technology platforms in the industry and it is available for all of our agents.
Old-Style Brokerages
For decades, the old real estate brokerage model has provided agents with a physical office to do business in exchange for hefty fees and a large commission split. A brick and mortar location was once the norm and nearly all offices now open even today still rely on their space as a way to solicit new business.
Agents that rely solely on floor time, open houses and walk-ins for their clients are now finding that their "lead-generation" efforts are no longer working and offices that continue to do business the "old way" are struggling with the exorbitant cost of maintaining a traditional office.
A 2007 survey conducted by NAR named referrals, repeat business, and the internet as the top three generators of leads. The standards of the old model, open houses and floor time, were among the lowest. That being said, looking at both now and the future there is little reason for a broker to maintain a physical office and it becomes even less important for agents. Those who adapt to the new model earlier will find themselves in a better position going forward.
The New Business Model
Our unique business model will benefit agents in the new, emerging real estate sales landscape by providing all the tools, education, technology, training, etc. while minimizing fees and costs. As a result, agents move into the next-generation of real estate sales with added confidence without all of the extra fees normally charged by old brokerages.
Our sales tools are not only designed to promote our agents AND their listings, but are at the true, cutting-edge of the industry. We have spent considerable effort and resources in developing sales tools built around social networking, online videos and traditional postcards, flyers, ads, etc.
If your company touts simple virtual tours as "cutting edge", then they are already two steps behind. Social Networking and Online Video are where your clients are getting their real estate information, agent expertise and property data. We have designed an entire platform around this technology for our agents. See the Questions page for examples.
_____________________________________________________________________________________________________________
Read the Questions page for more information and details on specific questions.
We're hiring good, ethical, forward-thinking agents. Contact Us to schedule a telephone interview.
Realty World - Blue Property Group is the only Realty World office to provide the recruiting program described by this website. Each office is independently owned and operated. This website is not intended as a solicitation for current Realty World agents.